Citi has a long term partnership with the No Kid Hungry, an organization fighting childhood hunger in the US. This partnership has led to many amazing programs, such Dine and Do Good, where for every $5 a Citi cardmember spends on dining, Citi donates a dollar to No Kid Hungry. The idea was simple but powerful— everybody has a favorite food, but some children have no access to food at all. With Dine and Do Good, you can feast on your favorites knowing it will lead directly to kids getting warm nourishing meals. A true win-win.

I led our Citi in-house team from concept all the way to execution of this campaign, which included video production, office activations, social and digital assets both internal and external facing.

ROLE: Creative Director
AGENCY: Citi In-House Agency
ECD: Peter Viento
Senior Art Director: Rikako Itakura
Project Manager: Kaity Mazart

We created this campaign with only in-house talent, which even extended to the stars of the campaign, the adorable children of Citi. We did casting internally, inviting Citi employees to submit “audition tapes” and managed to find 13 tiny powerful little stars for our docu-style campaign, and had a ton of fun shooting everything. Want a glimpse of what our day looked like? Here’s a BTS video: